Keyword Ranking Tool
Role
- Web Scraping
- Automation
- Machine Learning
- Back-end Development
- Front-end Development
Project Overview
The Keyword Ranking Tool is a comprehensive platform designed to accurately identify a website’s organic keyword rankings across various locations. It addresses the complexities of modern search engines by overcoming challenges like ad interference, featured snippets, and location-based result variability. This tool provides businesses with actionable insights to enhance their SEO strategies.
Technical Execution
- Backend:
- Built a robust system to determine keyword rankings based on website URL, keywords, and location parameters.
- Implemented mechanisms to filter ads and adjust for location-specific variations in search results.
- Frontend:
- Designed an intuitive dashboard for managing requests and viewing results.
- Developed user friendly interfaces to streamline interactions and ensure clarity of information.
Solution Features
- Request Form: Collects website details, location, and keywords to process ranking queries.
- Result Display: Shows accurate keyword rankings along with additional site-related data.
- Customizable Dashboards: Offers users an organized view of search rankings and trends.
Impact & Results
- Accuracy: Advanced filtering mechanisms provide precise keyword rankings free from ad-related distortions.
- Efficiency: Simplifies location-specific ranking analysis, saving users time.
- User Empowerment: Enables businesses to refine their SEO strategies with reliable data.
